On Friday Divine Fits premiered their new video for ‘My Love is Real’. Directed by Alexa
Here is the offical write up from Alexa Garrity’s website:
My Love is Real by Divine Fits (Official Music Video), 2013
Inspired by the cool menace underpinning “My Love is Real”, with its unsettling refrain of “until it stops”, I present the band as an ambiguous presence––to convey the uncertainty that threads through the song in a California setting, a setting restrained, but with something darker beneath the surface. The refrain of “until it stops” threads through the song, propelling the visuals, gathering momentum in a slightly unnerving arc.
Inspired by The Swimmer (1968) starring Burt Lancaster based on a short story by John Cheever (1964), I present a honed, focused and surreal narrative. The video unfolds from morning to dusk, blurring fantasy and truth, presenting a strange allegory of life, a surreal take on the hero’s journey where the discovery is the tragic nature of life. As one member of the band observes, the other members appear, dive into the pool, emerging out the other end before moving on their way. The last time around, “until it stops” doesn’t stop, leaving that word — “stop” — like Boeckner’s double, floating, ambiguous.
Hopefully we’ll get some DF tour news soon! Currently the boys are about to play shows in Singapore, New Zealand, and Australia. As well as a one off show in Hawaii in February.